Analisis Persepsi Nasabah terhadap Merger Bank Syariah Indonesia

Ahmad Dalhar Muarif; Saifudin Saifudin

doi:10.35878/jiose.v1i2.498

Ahmad Dalhar Muarif Institut Pesantren Mathali'ul Falah Pati
Saifudin Saifudin Universitas Islam Negeri Salatiga

DOI: https://doi.org/10.35878/jiose.v1i2.498

Keywords: Customer Perception, Bank Merger, Indonesian Islamic Bank

Abstract

The announcement of the merger of Bank Syariah Indonesia caused customers to ask questions about various problems that overshadowed it, including problems with the future of the bank, products, services and other facilities. This study was conducted to reveal how the customer's perception of the merger of Indonesian Sharia Banks in Pati Regency with the aim of knowing the customer's perception of the merger of Indonesian Sharia Banks in Pati Regency. This research is a descriptive qualitative research with data taken from questionnaires and interviews. The analysis model uses the Miles and Huberman model with the results that the customer's positive perception of this merger is to support Islamic economic growth in the banking sector, because it is sharia / interest free, there are no service difficulties, states that they remain a customer of Bank Syariah Indonesia and the negative perception of this merger is all offices are located far away and have difficulty in service.

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