Strategi Komunikasi Posyandu Mawar 22 Dalam Program Pekan Imunisasi Nasional Di Sukatani Depok

Rani Dwi Nanda Annisa; Irwanto Irwanto

doi:10.35878/muashir.v1i2.906

Rani Dwi Nanda Annisa Universitas Bina Sarana Informatika
Irwanto Irwanto Universitas Bina Sarana Informatika

DOI: https://doi.org/10.35878/muashir.v1i2.906

Abstract

Polio is a disease that attacks the nerves and the worst impact can cause permanent paralysis. Polio was found in children as young as 4 years old in Karawang. This has caused the West Java region to be declared an Extraordinary Event (KLB). Because of this, the West Java Health Office held a National Immunization Week to prevent transmission to other children. In the implementation at Posyandu Mawar 22 children who are immunized have not reached the desired target. The purpose of this study was to determine the communication strategy of Posyandu cadres in socializing the National Immunization Week program at Posyandu Mawar 22 Sukatani. The research method used is descriptive qualitative method. Based on the results of research and discussion conducted by researchers, the communication strategy used by Posyandu cadres is that first the cadres get training or direction regarding what the PIN program is and also determine the target audience for the socialization of the PIN program, compiling messages for socialization in the form of what the PIN program is, how important the PIN program is to do, the socialization method is carried out directly or by intermediary whatsapp media, and for the media used is an online poster.

References

Ahyar, H., Maret, U. S., Andriani, H., Sukmana, D. J., Mada, U. G., Hardani, S.Pd., M. S., … Istiqomah, R. R. (2020). Buku Metode Penelitian Kualitatif & Kuantitatif.
Asiyah, S. (2018). Implementasi komunikasi verbal dan non verbal dalam kegiatan public speaking santri di pondok pesantren darul falah amtsilati putri bangsri jepara. An-Nida: Jurnal Komunikasi Islam, 10(2).
Cangara, Hafied. 2012. Pengantar Emu Komunikasi. Raja Grafindo Persada, Jakarta.
----------------------------. 2014. Komunikasi Politik: Konsep Teori & Strategi. Raja Grafindo Persada. Jakarta.
Dewi, D. S. (2017). Peran Komunikator Kader Posyandu Dalam Meningkatan Status Gizi Balita Di Posyandu Nurikelurahan Makroman Kecamatan Sambutan Kota Samarinda. EJournal Ilmu Komunikasi, 5(1), 272–282.
Hamzah, L. O., Sidu, D., Harmin, S., Program, M., Administrasi, S., Pascasarjana, P., & Kendari, U. (2022). Proses Komunikasi Dalam Peningkatan Prestasi Kerja Anggota Polres Kendari Communication Process in Improving Member’S Work Achievementpolres Kendari. Jurnal Administrasi Pembangunan Dan Kebijakan Publik, 13(1), 72–81.
Hasim, D. (2018). Studi Komparatif Tereduksinya Kampung Nelayan di Kota Tidore Kepulauan dan Kota Ternate Provinsi Maluku Utara (Studi kasus Kelurahan Tomalou dan Kelurahan Sangaji). Jurnal Ekonomi Pembangunan (JEPA), VI(1), 23–31. Retrieved from http://ejournal.unkhair.ac.id/index.php/jepa/article/view/1140
Rahmawati, R., Hariati, N. W., Nurcahyani, I. D., & Wahyuni, F. (2019). Penyuluhan Dan Pelatihan Kader Posyandu Sebagai Upaya Peningkatan Wawasan Pelayanan Gizi Bagi Masyarakat. JMM (Jurnal Masyarakat Mandiri), 2(1), 29. https://doi.org/10.31764/jmm.v2i1.1334
Sawitri, O. E., Imran, I., & Ramadhan, I. (2021). Sosialisasi Keluarga Dalam Membentuk Kepribadian Anak (Studi Pada Keluarga Rumah Tangga Guru MA Islamiyah). Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian Dan Pengembangan Keilmuan Sosiologi Pendidikan, 1(1), 10–21.
Syamsudin, A. (2015). Pengembangan Instrumen Evaluasi Non Tes (Informal) untuk Menjaring Data Kualitatif Perkembangan Anak Usia Dini. Jurnal Pendidikan Anak. https://doi.org/10.21831/jpa.v3i1.2882.