Wacana Gender dan Kapitalisme Media dalam Program Curahan Hati Perempuan
Abstract
This study examines the discourse on women in the talk show program Curahan Hati Perempuan, which features women’s personal issues as the main theme of the television broadcast. This program is of interest for research because it represents women’s lives through domestic conflicts, gender relations, and domestic issues packaged for public consumption. The program is suspected of objectifying women and treating them as media commodities for the sake of ratings and media capitalism. This study aims to analyze the construction of women’s discourse in the Curahan Hati Perempuan program using Norman Fairclough’s critical discourse analysis approach. The research method employed is qualitative research utilizing text and scene analysis techniques within the Curahan Hati Perempuan broadcast. Data were analyzed through the dimensions of text, discursive practices, and social practices to understand the representation of women in television media. The results of the study reveal three main findings: gender discourse from an Islamic perspective, the construction of women as mothers and wives, and the representation of negative femininity. This program continues to reproduce patriarchal culture and gender bias through its themes and narratives. Women in the program are positioned as media commodities exploited for the benefit of the television industry and the profit of media owners.
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