Pesan Dakwah melalui Narasi Kepahlawanan dalam Film Sri Asih
Abstract
Sri Asih is an Indonesian superhero film that presents heroic narratives embedded with moral, social, and spiritual values relevant to contemporary da'wah. This study aims to analyze the da'wah values contained in the heroic narrative of Sri Asih and to identify how da'wah messages are conveyed through characters, conflicts, and plot development. The research employed a descriptive qualitative approach using content analysis. Primary data were obtained from the film Sri Asih (2022), while secondary data were collected from relevant literature on da'wah communication, film narratives, and popular media. Data collection techniques included documentation, observation of dialogues and scenes, and literature review. The findings reveal that the film conveys da'wah messages implicitly through the heroic journey of Alana, the main character. The identified da'wah values include self-control, courage in upholding justice, respect for women, moral responsibility, and the spirit of amar ma’ruf nahi munkar (promoting good and preventing wrongdoing). These messages are communicated through narrative and symbolic approaches that resonate with younger audiences. Therefore, Sri Asih can be regarded as an effective medium of cultural da'wah that communicates Islamic values through popular culture and visual communication adapted to contemporary societal developments.Sri Asih is an Indonesian superhero film that presents heroic narratives embedded with moral, social, and spiritual values relevant to contemporary da'wah. This study aims to analyze the da'wah values contained in the heroic narrative of Sri Asih and to identify how da'wah messages are conveyed through characters, conflicts, and plot development. The research employed a descriptive qualitative approach using content analysis. Primary data were obtained from the film Sri Asih (2022), while secondary data were collected from relevant literature on da'wah communication, film narratives, and popular media. Data collection techniques included documentation, observation of dialogues and scenes, and literature review. The findings reveal that the film conveys da'wah messages implicitly through the heroic journey of Alana, the main character. The identified da'wah values include self-control, courage in upholding justice, respect for women, moral responsibility, and the spirit of amar ma’ruf nahi munkar (promoting good and preventing wrongdoing). These messages are communicated through narrative and symbolic approaches that resonate with younger audiences. Therefore, Sri Asih can be regarded as an effective medium of cultural da'wah that communicates Islamic values through popular culture and visual communication adapted to contemporary societal developments.
References
Asri, R. (2020). Membaca Film Sebagai Sebuah Teks : Analisis Isi Film. Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 1(2). https://doi.org/http://dx.doi.org/10.36722/jaiss.v1i2.462
Aziz, M. A. (2012). Ilmu Dakwah.
Bal, M. (2009). Narratology introduction to the theory of narrative, third edition.
Bordwell, D. & Thompson, K. (2008). Film Art: An Introduction. McGraw-Hill Higher Education.
Effendy, O. U. (2017). Ilmu Komunikasi: Teori dan Praktek. Remaja Rosdakarya.
Erissanto, J. F. (2022). Nilai-Nilai Pendidikan Islam Dalam Film Sang Kiai. Institut Agama Islam Negeri Kediri.
Fisher, W. R. (1987). Human Communication as Narration: Toward a Philosophy of Reason, Value, and Action. University of South Carolina Press.
Hibrizi, A. N. (2024). Unsur-Unsur Komunikasi dalam Dakwah Rasulullah SAW dan Implementasi Strategi Dakwah Rasulullah di Era Digital. Meyarsa: Jurnal Ilmu Komunikasi Dan Dakwah, 5(2), 116–126. https://doi.org/https://doi.org/10.19105/meyarsa.v5i2.15260
Hidayat, S. (2004). Dakwah Kultural dan Seni-Budaya dalam Gerakan Muhammadiyah. Tajdida, 2(2), 172–187.
Ibonk. (2022). Film “Sri Asih”, Aksi Seru Superhero Perempuan Pertama Indonesia. Journey of Indonesia. https://journeyofindonesia.com/entertainment/film/film-sri-asih-aksi-seru-superhero-perempuan-pertama-indonesia/
Indonesia, K. A. R. (2025a). Film Dakwah Modern dan Tantangannya. Film Islami; Film Islami Kemenag. https://filmislami.kemenag.go.id/blog/film-dakwah-modern-dan-tantangannya
Indonesia, K. A. R. (2025b, 16. December). Qur’an Kementrian Agama. Lajnah Pentashihan Mushaf Al-Qur’an, Badan Litbang dan Diklat Kementerian Agama RI. https://quran.kemenag.go.id/
Jasafat. (2015). Konvergensi Media Dakwah (S. Furqani (ed.)). Ar-Raniry Press.
Maulayati, N., Alif, M. & Lisalam, R. H. (2025). HADIS TENTANG AKHLAK DAN KEBAJIKAN: SEBUAH ANALISIS ETNOGRAFI MENGGUNAKAN METODE SPRADLEY Neneng. AL-MUHITH : JURNAL ILMU AL-QUR’AN DAN HADITS, 4(2), 416–428. https://doi.org/10.35931/am.v4i2.5442 HADIS
Moleong, L. J. (2012). Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya.
Mosmarth, R. R. (2022). Gelombang Feminisme dalam Evolusi Komik Sri Asih. Magdalene. https://magdalene.co/story/gelombang-feminisme-dalam-evolusi-komik-sri-asih/
Nasruddin & Ali, A. Z. (2017). Pesan Dakwah dalam Film 99 Cahaya di Langit Eropa (Studi Semiotika terhadap Film Karya Guntur Soeharjanto). Dirosat: Journal of Islamic Studies, 2(1), 93–122. https://doi.org/10.28944/dirosat.v2i1.65
Rahayu, L. B. & Moefad, A. M. (2022). Representasi Dakwah Dalam Film Ayat-Ayat Cinta 2 (Analisis Semiotik Tokoh Fahri). Hikmah: Jurnal Ilmu Dakwah Dan Komunikasi Islam, 16(1), 15–34. https://jurnal.uinsyahada.ac.id/index.php/Hik/article/view/4055
Saputra, W. (2011). Pengantar ilmu dakwah (1st ed.). RajaGrafindo Persada.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sukayat, T. (2015). Ilmu Dakwah. PT Remaja Rosdakarya.
Tasmara, T. (1997). Komunikasi Dakwah. Gaya Media Pratama.
Wahyuni, A. (2019). Management Materi Dakwah Dalam Perkembangan Media Sosial. Ath-Thariq: Jurnal Dakwah Dan Komunikasi, 3(2). https://doi.org/https://doi.org/10.32332/ath_thariq.v3i2.1890
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Notice
Authors who publish in this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International License.
