Strategi Manajemen Humas dalam Meningkatkan Citra Lembaga di Kementrian Agama Kabupaten Jombang

Zakiyah Darojah

doi:10.35878/alitimad.v4i2.2319

Zakiyah Darojah UIN SUNAN AMPEL SURABAYA

DOI: https://doi.org/10.35878/alitimad.v4i2.2319

Keywords: Islam, religious pluralism, religious tolerance

Abstract

This study aims to analyze the public relations management strategy in improving the institutional image of the Ministry of Religious Affairs in Jombang Regency. The problem in this research is how public relations manages communication strategies to strengthen institutional image in the era of digital media and increasing public information needs. The research uses a qualitative method with a descriptive approach. Data collection techniques include observation, interviews, and documentation, while data analysis is conducted using the Miles and Huberman model consisting of data reduction, data display, and conclusion drawing. Data validity is ensured through source and method triangulation. The results show that public relations strategies are implemented through the use of social media and digital platforms, structured communication planning, strengthening media relations, public information disclosure, publication of institutional activities, and issue management. The most dominant finding indicates that digital media utilization significantly improves communication effectiveness and public engagement. However, several obstacles still exist, such as limited human resources, suboptimal digital media management, delayed information delivery, and weak inter-unit coordination. These conditions affect the speed and accuracy of public information services. The impact of public relations management implementation is increased information transparency, improved communication flow, and strengthened public trust toward the institution. In conclusion, public relations management strategy plays an important role in enhancing communication effectiveness and building a positive institutional image in the Ministry of Religious Affairs in Jombang Regency.

References

Ainunsari, A. (2025). Tantangan dan Solusi dalam Manajemen Humas Pemerintah untuk Meningkatkan Transparansi. Tempora: Journal of Management, 1(3), 1-6.
Ayudia, A. P., & Wulandari, S. S. (2021). Strategi Komunikasi Humas Dalam Meningkatkan Citra Pemerintah Kota Probolinggo. Journal of Office Administration: Education and Practice, 1(2), 249-268.
Herlina, S. (2015). Strategi komunikasi humas dalam membentuk citra pemerintahan di kota malang. Jurnal Ilmu Sosial dan Ilmu Politik (JISIP), 4(3).
Hessel, M. Z., Razzaq, A., & Hati, P. C. (2025). Peran Humas Diskominfo Dalam Mempublikasikan Kegiatan Pemerintah Melalui Media Sosial Instagram. Komunika: Jurnal Ilmiah Komunikasi, 3(1), 27-36.
hi Ahmad, S., & Sumarlan, I. (2026). Public Relations Practices in Government Social Responsibility Communication and Institutional Image Construction. Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik, dan Humaniora, 10(1), 419-430.
Lisca, H. (2016). Peran Humas Kantor Wilayah Kementrian Agama Provinsi Kalimantan Selatan Dalam Mempublikasikan Kegiatan Keagamaan Melalui Website.
Maulvi, H. R., Rizal, E., & Lusiana, E. (2023). Peran media sosial bagi humas pemerintah. Komunikasi: Jurnal Komunikasi, 14(1), 92-101.
Manurung, A. S., Suhendri, S., Wahyunisa, W., Putri, H. S., & Urrahmah, S. (2026). Analisis Pencitraan Lembaga Pemerintah Oleh Humas Dalam Pemberitaan Media Online Nasional. Jurnal Nomosleca, 12(1), 16-31.
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis. sage.
Nurfajriani, W. V., Ilhami, M. W., Mahendra, A., Afgani, M. W., & Sirodj, R. A. (2024). Triangulasi data dalam analisis data kualitatif. Jurnal Ilmiah Wahana Pendidikan, 10(17), 826-833.
Putri, M. Y., & Arundinasari, I. (2024). Kinerja Humas dalam Publikasi Informasi Masyarakat. Jurnal Kebijakan Publik, 15(2), 230-237.
Sari, W. P., & Soegiarto, A. (2021). Strategi Komunikasi Humas Pemerintah Daerah Dalam Mengimplementasikan Kebijakan Pembatasan Sosial Berskala Besar. Communicology: Jurnal Ilmu Komunikasi, 9(2), 188-205.
Siswanto, B. D. L., & Abraham, F. Z. (2016). Peran humas pemerintah sebagai fasilitator komunikasi pada biro humas Pemprov Kalimantan Selatan. Jurnal Penelitian Komunikasi, 19(1).
Putra, Y. K., & Daga, L. L. (2019). Strategi Media Relations Humas Pemerintah Kabupaten Ngada dalam Meningkatan Citra Pemerintah. Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi, 8(1), 1311-1323.
Puspitasari, K., & Irwansyah, I. (2022). Fleksibilitas interpretatif teknologi web 2.0 bagi pengelola media sosial instansi pemerintah. PRofesi Humas, 6(2), 220-242.
Prastowo, F. A. A. (2020). Pelaksanaan fungsi pokok humas pemerintah pada lembaga pemerintah. PRofesi Humas, 5(1), 17-37.
Rachmawati, F. (2023). Strategi Humas Pemerintah Dalam Pengelolalan Managemen Isu Di Era Post Truth. Communicology: Jurnal Ilmu Komunikasi, 11(1), 114-127.