Kolaborasi Negara dan Sektor Privat dalam Peningkatan Kapasitas Pemuda Melalui Pelatihan Perencanaan Acara

  • Ahmad Kharis UIN Salatiga
  • Kristri Priyantara Wibowo Pemerintah Kota Salatiga
  • Muhamad Fahrudin Yusuf UIN Salatiga
Keywords: Event Planner Training, Creative Economy Empowerment, Cross-Sector Collaboration

Abstract

This program is designed with a participatory approach to ensure active involvement of participants in every stage of the training. The purpose of this service is to enhance the skills of young people through Event Planner training as a practical skills development step aimed at building the local creative economy. The method used is Participatory Learning and Action (PLA), with data collection techniques through observation, in-depth interviews, and questionnaires. This service also evaluates the effectiveness of collaboration in building individual competencies in event planning, opening new business opportunities, and strengthening the creative industry ecosystem. The collaboration between the Salatiga City Youth and Sports Office and Sasana Suluh Kabudayan Consultant has proven effective in creating synergy among stakeholders, providing applicable training materials, and delivering significant social and economic impacts for the community. Similar programs are recommended to be replicated in other areas to improve the competitiveness of communities in the creative economy sector and support sustainable development. The research results show that Event Planner training not only enhances participants' technical understanding of event management but also encourages their active participation in the community. These findings emphasize the importance of cross-sector partnerships in community capacity building. This service aims to increase youth capacity through Event Planner training as an effort to develop practical skills oriented towards empowering the local creative economy. Therefore, similar programs are recommended to be replicated in other areas to enhance community competitiveness in the Creative Economy sector and support Sustainable Development.

References

Al-Kautsari, M. M. (2019). Asset-Based Community Development : Strategi Pengembangan Masyarakat. Empower: Jurnal Pengembangan Masyarakat Islam, 4(2), 259–278. https://doi.org/10.24235/empower.v4i2.4572
Astuti, E. Z. L. (2019). Gerakan literasi digital: studi pemberdayaan pemuda melalui program sistem informasi potensi kreatif desa di Kulonprogo. Jurnal Pemberdayaan Masyarakat: Media Pemikiran Dan Dakwah Pembangunan, 3(2), 331–352.
Belanche, D., Casaló, L. V, Flavián, M., & Ibáñez-Sánchez, S. (2021). Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research, 132, 186–195.
Buhr, K., Federley, M., & Karlsson, A. (2016). Urban living labs for sustainability in suburbs in need of modernization and social uplift. Technology Innovation Management Review, 6(1), 27–34.
Cabannes, Y., & Lipietz, B. (2018). Revisiting the democratic promise of participatory budgeting in light of competing political, good governance and technocratic logics. Environment and Urbanization, 30(1), 67–84.
Chang, Y.-T., Yu, H., & Lu, H.-P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), 777–782.
Chenoweth, E., & Ulfelder, J. (2017). Can structural conditions explain the onset of nonviolent uprisings? Journal of Conflict Resolution, 61(2), 298–324.
Drotner, K. (2016). Modernity and media panics. In Media cultures (pp. 42–62). Routledge.
Fauziah, A. (2020). Bab 4 Perencanaan Dalam Pengorganisasian Masyarakat. Konsep Pemberdayaan Masyarakat, 43.
Golden, S. D., McLeroy, K. R., Green, L. W., Earp, J. A. L., & Lieberman, L. D. (2015). Upending the social ecological model to guide health promotion efforts toward policy and environmental change. In Health Education & Behavior (Vol. 42, Issue 1_suppl, pp. 8S-14S). Sage Publications Sage CA: Los Angeles, CA.
Gorina, A. P. (2016). Issues and prospectives of the educational service market modernization.
Hartati, I. N. dan S. H. (2019). Metodologi Penelitian Sosial & Pendidikan. https://books.google.co.id/books?id=tretDwAAQBAJ&printsec=frontcover&dq=metode+penelitian+kualitatif+sosial&hl=id&sa=X&ved=2ahUKEwi8obfvycbvAhWBfH0KHXtIDhAQ6AEwAHoECAIQAg#v=onepage&q=metode penelitian kualitatif sosial&f=false
Hayes, A. F., & Rockwood, N. J. (2020). Conditional process analysis: Concepts, computation, and advances in the modeling of the contingencies of mechanisms. American Behavioral Scientist, 64(1), 19–54.
Hikmawan, R., & Maulida, R. A. (2020). Peningkatan Kapasitas Forum Anak Tangsel Mengenai Pembangunan Kota dan Komunitas Berkelanjutan. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 4(3), 539–549.
Jing, Y. (2015). Between control and empowerment: Governmental strategies towards the development of the non-profit sector in China. Asian Studies Review, 39(4), 589–608.
Junaidi, M., Sari, M., Martiah, A., ER, L. S. E., & Partayasa, K. (2025). PELATIHAN PENGEMBANGAN POTENSI WISATA LOKAL SEBAGAI KATALISATOR PENINGKATAN PENDAPATAN MASYARAKAT DESA HARAPAN JAYA PESAWARAN LAMPUNG. MUHKAL, 3(1), 1–13.
Lee, S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232–249.
Li, L., Su, F., Zhang, W., & Mao, J. (2018). Digital transformation by SME entrepreneurs: A capability perspective. Information Systems Journal, 28(6), 1129–1157.
Liechty, M. (2022). Media, markets and modernization: youth identities and the experience of modernity in Kathmandu, Nepal. In Youth cultures (pp. 166–201). Routledge.
Looney, K. E. (2015). China’s campaign to build a new socialist countryside: village modernization, peasant councils, and the Ganzhou model of rural development. The China Quarterly, 224, 909–932.
Lopuschnyak, H., Marshavin, Y., Kitsak, T., Iastremska, O., & Nikitin, Y. (2021). Modernization of social dialogue as an imperative for developing social responsibility by business organizations in Ukraine.
Mahoney, L. M., & Tang, T. (2024). Strategic social media: From marketing to social change. John Wiley & Sons.
Pratama, R. D., Raji, A., Lubis, H. U., & Suyatna, H. (2021). Pemberdayaan masyarakat melalui program rumah literasi kreatif di Kabupaten Kutai Kartanegara. Journal of Social Development Studies, 2(2), 1–28.
Puspita, R., Rahmat, R., & Nugroho, H. (2023). Pelatihan Entrepreneurship bagi Pemuda Karang Taruna di Kelurahan Talang Babat. DIRAKRIYA: Jurnal Pengabdian Kepada Masyarakat, 1(1).
Ritz, W., Wolf, M., & McQuitty, S. (2019). Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models. Journal of Research in Interactive Marketing, 13(2), 179–203.
Rohman, A. M., & Hamidah, K. (2024). Collaborative Governance dalam Pemberdayaan Masyarakat Penyandang Disabilitas di Kabupaten Pati. Al-I’timad: Jurnal Dakwah Dan Pengembangan Masyarakat Islam, 2(2), 137–154.
Silayar, K. (2021). Tata Kelola Pemerintahan Kolaboratif dalam Pengembangan Pariwisata di Kabupaten Kepulauan Sula. Jurnal Renaissance. https://doi.org/10.53878/jr.v6i2.155
Som, S., Burman, R. R., Sharma, J. P., Padaria, R. N., Paul, S., & Singh, A. K. (2018). Attracting and retaining youth in agriculture: challenges and prospects. Journal of Community Mobilization and Sustainable Development, 13(3), 385–395.
Suryadi, S. (2019). Kewirausahaan dan pemberdayaan pemuda dalam mengurangi pengangguran. Jurnal Ketenagakerjaan, 14(1), 559941.
Syahril, S., Abdullah, W., & Syahruddin, S. (2019). Model Pemberdayaan Ekonomi Dengan Filantropi Islam Dalam Mewujudkan Kesejahteraan Masyarakat. IQTISHADIA Jurnal Ekonomi & Perbankan Syariah. https://doi.org/10.19105/iqtishadia.v6i1.2296
Venkatraman, V., Dimoka, A., Pavlou, P. A., Vo, K., Hampton, W., Bollinger, B., Hershfield, H. E., Ishihara, M., & Winer, R. S. (2015). Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling. Journal of Marketing Research, 52(4), 436–452.
Wahyudi, T., & Askafi, E. (2024). Analisis Program Kepemudaan Berprestasi Untuk Meningkatkan Partisipasi Pemuda Di Dinas Pemuda Dan Olah Raga Kabupaten Tulungagung. Otonomi, 24(1), 50–63.
Walcutt, J. J., & Schatz, S. (2019). Modernizing Learning: Building the Future Learning Ecosystem. Advanced Distributed Learning Initiative.
Zunaidi, A. (2024). Metodologi Pengabdian Kepada Masyarakat Pendekatan Praktis untuk Memberdayakan Komunitas. Yayasan Putra Adi Dharma.
Published
2025-06-28
How to Cite
Kharis, A., Wibowo, K., & Yusuf, M. (2025). Kolaborasi Negara dan Sektor Privat dalam Peningkatan Kapasitas Pemuda Melalui Pelatihan Perencanaan Acara. Kifah: Jurnal Pengabdian Masyarakat, 4(1), 1-18. https://doi.org/https://doi.org/10.35878/kifah.v4i1.1614
Section
Articles