Mu'ashir: Jurnal Dakwah dan Komunikasi Islam

Islam, Budaya Lokal dan Strategi Komunikasi Politik Digital

Jihan Fanyra — 2025-11-29

In the digital era, the interaction between Islamic values, Indonesian cultural diversity and social media-based political communication strategies form a new pattern in the dissemination of political messages that not only affect public perception but also the dynamics of democracy and social life of the community. This article aims to examine how Islamic values and local culture are integrated in digital political communication strategies in Indonesia. This study uses a library research approach by relying on literature sources in the form of journals, books, and relevant documents. The discussion fokused on the construction of political messages that utilize local symbols, the transformation of political culture in the digital era, and ethical challenges in Islamic-based political communication. The results of the study show that local culture and Islamic values are often used for electoral purposes through digital media. While effective in building emotional closeness with the public, this practice often ignores Islamic communication ethics that emphasize honesty, prudence, and fairness. These findings highlight the importance of formulating political communication strategies that are not only culturally contextual, but also ethical in value.

Kewajiban Dakwah: Analisis Hadis Perintah Dakwah dan Hadis Menyampaikan Kebenaran

St. Magfirah Nasir — 2025-11-29

Da´wah is one of the main obligations in Islam, with a strong foundation in the Qur’an and Hadihs. This study aims to examine the obligation of da’wah according to the hadihs of the Prophet Muhammad (peace be upon him), using a qualitative descriptive research methodology. The method employed is a literature review. Data collection techniques were carried out by examining books, journals, and other literature relevant to the topic. The research instrument used is the researcher themself, who interprets the data and readings obtained from libraries, journals, and other related sources. The data processing and analysis technique consists of three stages: 1. Data Reduction, summarizing and selecting the essential data, focusing on the most relevant information in accordance with the research topic. 2. Data Display, presenting the data in narrative form, which is then analyzed. 3. Conclusion Drawing, aimed at providing an understanding based on the researcher’s own interpretation of the data found. The purpose of these data processing and analysis techniques is to select, organize, and re-examine data sourced from books, journals and literature in order to arrive at a final conclusion. The main focus of this study includes: the command to engage in da’wah, the obligation to convey the truth and the importance of delivering da’wah to those who are unaware.

Peran Brand Ambassador dalam Penguatan Citra Pelayanan Umrah di Biro Hajar Aswad Surakarta

Rizal Zeni Saputra — 2025-11-29

This study is motivated by the increasing competition among umrah travel agencies, which demands effective communication strategies to build a positive public image. Hajar Aswad Mubaroq Surakarta employs brand ambassadors namely the guiding ustadz as key figures in enhancing pilgrims’ trust and satisfaction. The study aims to describe the contributions of brand ambassadors and the da’wah-based communication strategies used to shape a positive service image. A descriptive qualitative approach was applied, with data collected through in-depth interviews with guiding ustadz, agency staff, and pilgrims, as well as through observation and documentation. Data were analyzed deductively through processes of reduction, presentation, and conclusion drawing, and validated using source and method triangulation. The findings reveal that the guiding ustadz play a strategic role as brand ambassadors, serving not only as ritual guides but also as representatives of the agency’s values. Their credibility, experience, friendliness, and emotional closeness position them as influential figures capable of strengthening the agency’s image. The communication strategies employed include two-way communication, persuasive approaches, humorous delivery, and personal interaction. The role of brand ambassadors effectively enhances the agency’s reputation, increases public trust, and encourages pilgrim loyalty, as indicated by high repeat-order rates.

Optimalisasi Komunikasi Publik Kepolisian melalui Aplikasi LIBAS di Polrestabes Semarang

Sinta Dita Aryani — 2025-11-29

This study is driven by the need to enhance the effectiveness of public communication between the police and the community. The Semarang City Police (Polrestabes Semarang) developed the LIBAS application (Polisi Hebat Semarang) as a service innovation aimed at improving the speed of access to information, reporting, and police response. The research employs a qualitative descriptive approach, with data collected through observation, in-depth interviews, and documentation. The study was conducted from January to February 2025, and data were analyzed using techniques of data reduction, presentation, and conclusion drawing. The findings indicate that LIBAS functions effectively as a medium for public communication. Features such as the 001 service, SOS, incident reporting, and the panic button facilitate rapid public access to police services. The impact of LIBAS is evident in three domains: cognitive (increased public understanding of police services), affective (enhanced sense of safety and trust in the police), and behavioral (greater public initiative in reporting incidents). The data show a total of 4,233 reports: 2,466 incident reports, 1,674 reports via SOS, and 93 complaints via the panic button. Overall, the findings demonstrate that LIBAS improves public communication effectiveness and contributes to a positive image of the police. Nevertheless, the application requires further development through broader socialization and ongoing evaluation to ensure sustained service effectiveness.

Komunikasi Profetik dalam Dakwah Gus Faiz Aminuddin di YouTube Ponpes Shofa Azzahro

Zulfa Nur Romadhon — 2025-11-29

In today’s digital era, YouTube has become one of the most influential platforms for disseminating information and reaching a broad audience. As a modern communication medium, YouTube functions not only as a source of entertainment but also as a strategic tool for spreading various forms of information, including content that carries elements of Islamic preaching (dakwah). This study aims to analyze prophetic communication messages contained in the religious lectures delivered by Gus Faiz Aminuddin on the YouTube channel of Ponpes Asshofa Azzahro. Data collection methods include content observation and interviews with channel administrators, which were then examined using a content analysis approach grounded in prophetic values. The findings indicate that the lectures of Gus Faiz Aminuddin consistently reflect the three core components of prophetic communication: humanization, liberation, and transcendence. Humanization is demonstrated through messages encouraging compassion and mutual reminders in doing good, fostering empathy and social awareness. Liberation appears in content that promotes freeing individuals from negative behaviors, ignorance, and injustice. Meanwhile, transcendence is seen in the emphasis on strengthening spiritual connection with God through worship and deeper religious understanding. Thus, the channel’s content is not only informative but also contributes to cultivating a humanistic and transformative religious consciousness.

Internalisasi Nilai-Nilai Dakwah dalam Bauran Pemasaran Pendidikan

Arif Chasannudin — 2025-11-29

This article aims to develop a conceptual framework that integrates Islamic da‘wah values into educational service marketing practices, which have long tended to be commercially oriented. Educational marketing strategies generally refer to the 7Ps of the marketing mix: product, price, place, promotion, people, process, and physical evidence yet their implementation remains dominated by business-oriented perspectives, resulting in limited integration of Islamic ethical and spiritual values. This study employs a qualitative approach through a literature review of research on educational marketing and da‘wah values. Relevant journal articles were identified using the Publish or Perish application linked to Google Scholar. The search was conducted in September 2025 using the keywords “pemasaran, siddiq, tabligh, amanah, fathanah,” with publications restricted to the years 2020–2025. The literature review reveals a strong need to integrate Islamic da‘wah values: siddiq, amanah, tabligh, fathanah, syaja’ah, and uswatun hasanah into educational marketing strategies. These values serve as essential ethical and spiritual foundations for the human resources involved in marketing activities. The internalization of da‘wah values in educational marketing encourages a shift from purely commercial orientations toward a more humanistic, ethical, and spiritually grounded approach. This integration aligns marketing practices with the exemplary character of Prophet Muhammad (peace be upon him), thereby strengthening integrity and trust within educational institutions.

Transformasi Komunikasi Dakwah Era Digital: Peluang serta Tantangan bagi Pendidikan Islam Kontemporer

Eva Nurziah — 2025-11-29

The transformation of da'wah communication in the digital era and its opportunities and challenges in the context of contemporary Islamic education. Advances in information technology have changed the way da'wah is delivered, from conventional methods to digital approaches that are more interactive, flexible, and reach a wider audience. This study uses a qualitative approach with a literature study method and participatory observation of digital da'wah practices on various platforms such as YouTube, Instagram, and TikTok. The results of the study show that digital media provides great opportunities in expanding the reach of da'wah and making it more contextual for the younger generation. However, challenges such as the spread of hoaxes, low digital literacy, and polarization of the community are also serious concerns. Islamic education is expected to be able to respond to these changes by integrating digital literacy into the da'wah curriculum. In conclusion, digital da'wah has the potential to be a strategic means of strengthening Islamic values if managed wisely, professionally, and collaboratively.